Samsung Family Hub

Elevating the centerpiece of the kitchen through next-generation technology

THE CHALLENGE

Explore opportunities for a tech-forward refrigerator in the 21st-century home.

THE JOURNEY

A deep dive into the latest internet-of-things technology, including: in-store research; interviews with innovators and thought-leaders; leading-edge consumer groups.

Developed positioning; value proposition and target profile; key UX scenarios.

THE WIN

Samsung Family Hub launched at CES 2016, wins 8 awards including Mashable's 'Best Tech of CES.' In 2017, the Family Hub line expanded to 10 models.