Oscar Mayer P3

Going back to basics to create a powerful new snack brand.

THE CHALLENGE

Create an on-trend, on-the-go brand for adults.

THE JOURNEY

A broad exploratory with active-lifestyle consumers uncovered the desire for protein snacks grounded in simple, real food.

THE WIN

The P3 brand launched in early 2014, and now features a robust range including originals with Meat, Cheese & Nuts, new Nut Clusters and new Grilled Snackers. In 2016 Nielsen gave P3 its coveted Breakthrough Innovation Award for new products that produce impressive launch numbers, create new value in their category and see strong sales into their second year.