Samsung Waterwall

A revolutionary dishwasher. A powerful story.

THE CHALLENGE

Generate global positioning for the first major advance in dishwashing in 40 years.

THE JOURNEY

A customized path from building – sharing animations, positioning directions and features with prospective consumers – to refinement in the US, Germany and France.

CE created a global positioning, product features and go-to-market plan.

THE WIN

The revolutionary Samsung Waterwall ™ debuted at CES in 2014 , and is sold in the US, Germany, South Korea, South Africa, Canada, Australia and the United Kingdom.