Simply Mixology / Minute Maid Aguas Frescas

Bringing Cultural Cachet to the Juice Category

THE CHALLENGE

Identify a range of innovation ideas as part of a multi-brand pipeline innovation project.

THE JOURNEY

CE deployed a full-on innovation strategy and concept development process, engaging a cross functional client team along with a series of external viewpoints (consumers, experts, trends) and identified an opportunity matrix and a range of ideas which were iteratively built through research with leading-edge consumers.

THE WIN

Two new product launches, Simply Mixology and Minute Maid Aguas Frescas, were launched as a result of this workstream, with more launches to follow.