Colgate Max Fresh

A fresh take on fresh breath for Millennials.

THE CHALLENGE

Bring the Max Fresh brand to the next level.

THE JOURNEY

Deep dives with leading-edge millennials & experts revealed the emotional energy & multiple dimensions of confidence that come from a clean, fresh mouth.

THE WIN

Colgate Max Fresh Cool Scrub & Max Fresh Shockwave launched, & the brand deepened its connection to millennial consumers.