ThermaCare

Leveraging the healing power of heat

THE CHALLENGE

Identify new categories and opportunities within wellness.

THE JOURNEY

A systematic analysis of a range of categories to identify strategic white spaces

A multifaceted immersion to bring these spaces to life, including interviews with alternative practitioners and doctors, experiential visits and a series of consumer salons in fitness centers and spas

THE WIN

ThermaCare, an entirely new health and wellness product category for Procter & Gamble, now owned by Pfizer, continues to grow, with 7 different Thermacare products sold in more than 20 countries.