Evie’s Snacks

The Challenge

Develop a product line of exciting, flavor-forward pecan snacks for the US' largest organic pecan grower.

The Journey

CE undertook a series of qualitative consumer roundtables with a range of target demographics, conducting in-group tastings to evaluate snack prototypes and discussions to dive deep into the appeal of the pecan. The result was a concise Brand Key articulating a vision for the brand, rooted in a central Human Truth that laddered to brand values, personality, emotional benefits and more – as well as a set of refined flavor SKUs for launch and a pipeline of follow-up releases.

The Win

Evie's Snacks launched in 2023 with a premium, trend-forward identity and voice, and exciting flavors that capture the unique appeal of the pecan.