https://consumereyes.com/case-studies-1 daily 0.75 2024-08-29 https://consumereyes.com/case-studies-1/costa-rtd-coffee monthly 0.5 2024-08-29 https://images.squarespace-cdn.com/content/v1/63978c2582e3a55dedcbdafc/acf12a89-06bb-4ca8-86fd-e9cc39a62537/2024_CC_OurCoffees_RTDPromo_FIN1__696x512.jpg Case Studies - Costa RTD Coffee - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://consumereyes.com/case-studies-1/sharpie-creative-line-newell monthly 0.5 2024-08-21 https://images.squarespace-cdn.com/content/v1/63978c2582e3a55dedcbdafc/3ad43698-8aa7-489f-af66-f4577cc52996/Screenshot+2024-08-21+at+3.34.38%E2%80%AFPM.png Case Studies - Sharpie Creative Line – Newell - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://consumereyes.com/case-studies-1/blog-post-title-one-b9mby-lr3w4-4pzyh-rsf4g-ps5c2 monthly 0.5 2024-08-26 https://images.squarespace-cdn.com/content/v1/63978c2582e3a55dedcbdafc/3f91192f-f095-4e00-b660-4990b3ea41f5/AFCEco.jpg Case Studies - all Free Clear Eco Clean THE CHALLENGE Develop an innovation pipeline leveraging the all® free clear brand. THE JOURNEY Expert interviews with dermatologists, laundry bloggers and science based KOL’s and deep dives with highly laundry engaged consumers revealed a crossover between the desire for a HDD that is both gentle on skin and on the world. THE WIN all® free clear eco ultra-concentrated liquid laundry detergent, made with an ultra-concentrated bio-based formula and packaged in a 100% post-consumer plastic bottle. https://consumereyes.com/case-studies-1/blog-post-title-one-b9mby-lr3w4-4pzyh-rsf4g monthly 0.5 2023-09-26 https://images.squarespace-cdn.com/content/v1/63978c2582e3a55dedcbdafc/9710903d-ec9f-498d-b0bc-2795881eb0b1/Slide1.jpeg Case Studies - Simply Mixology / Minute Maid Aguas Frescas THE CHALLENGE Identify a range of innovation ideas as part of a multi-brand pipeline innovation project. THE JOURNEY CE deployed a full-on innovation strategy and concept development process, engaging a cross functional client team along with a series of external viewpoints (consumers, experts, trends) and identified an opportunity matrix and a range of ideas which were iteratively built through research with leading-edge consumers. THE WIN Two new product launches, Simply Mixology and Minute Maid Aguas Frescas, were launched as a result of this workstream, with more launches to follow. https://consumereyes.com/case-studies-1/blog-post-title-one-b9mby-lr3w4-4pzyh monthly 0.5 2023-09-26 https://images.squarespace-cdn.com/content/v1/63978c2582e3a55dedcbdafc/06dd71e6-88fd-4f3e-bdb8-38c459138130/Aluminum.png Case Studies - Ford F-150 THE CHALLENGE Create a communication launch strategy for converting the Ford F150 Pickup Truck to an all-aluminum body THE JOURNEY CE engaged a series of creative consumers to help identify interesting ways to communicate the strength and durability of aluminum, which is not generally perceived to be as strong as steel (a fallacy) as Ford contemplated converting its F150 body from steel to aluminum. THE WIN We tested a range of communication strategies to understand the best way to talk about the value of aluminum for the F150. Research validated that emphasizing weight savings versus steel as well as aluminum’s military-grade applications were highly motivating and allayed concerns about a significant change to America’s best-selling pickup truck. https://consumereyes.com/case-studies-1/evies-snacks monthly 0.5 2024-08-26 https://images.squarespace-cdn.com/content/v1/63978c2582e3a55dedcbdafc/39a9e808-805c-402d-8d42-62b7e240d789/Evies.jpg Case Studies - Evie’s Snacks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://consumereyes.com/case-studies-1/blog-post-title-one-b9mby-lr3w4 monthly 0.5 2023-09-26 https://images.squarespace-cdn.com/content/v1/63978c2582e3a55dedcbdafc/bc8c252a-7a42-466c-9180-d95eb82ab79c/Screen+Shot+2022-12-20+at+11.08.43+AM.png Case Studies - American Express OPEN THE CHALLENGE Help build a brand for small business that transcends the credit card category. THE JOURNEY Through talks with small business owners, experts and international stakeholders, we identified new ways to go beyond traditional credit card offerings to engage with and add value for small business owners, including networking forums, big business-style purchasing clout and more. THE WIN Open became the first true sub-brand in the 150-year history of American Express, and established itself as a leader in helping small businesses grow. https://consumereyes.com/case-studies-1/blog-post-title-one-b9mby-3928y-6c8c6 monthly 0.5 2022-12-19 https://images.squarespace-cdn.com/content/v1/63978c2582e3a55dedcbdafc/ab32ed31-b45d-4a12-a5d4-c584be1ee5ef/Screen+Shot+2022-12-19+at+4.04.52+PM.png Case Studies - Samsung Waterwall THE CHALLENGE Generate global positioning for the first major advance in dishwashing in 40 years. THE JOURNEY A customized path from building – sharing animations, positioning directions and features with prospective consumers – to refinement in the US, Germany and France. CE created a global positioning, product features and go-to-market plan. THE WIN The revolutionary Samsung Waterwall ™ debuted at CES in 2014 , and is sold in the US, Germany, South Korea, South Africa, Canada, Australia and the United Kingdom. https://consumereyes.com/case-studies-1/blog-post-title-one-b9mby monthly 0.5 2023-10-05 https://images.squarespace-cdn.com/content/v1/63978c2582e3a55dedcbdafc/eb00431a-002e-4119-b508-02a7be26cfe6/Oreo-Thins.png Case Studies - Oreo Thins THE CHALLENGE Develop breakthrough global innovations within the permissible indulgence territory for an iconic Mondelez cookie brand. THE JOURNEY In exploring the 'Magic of Oreos' with consumers, we discovered that better-for-you claims and buzzwords (e.g. organic, natural, short list of ingredients, etc.) were not relevant, as BFY-leaning consumers still want a recognizable Oreo experience. THE WIN Oreo Thins, which delivers the unmistakable flavor and fun consumers know and love in a new, lighter way. A successful 2014 launch in China ($40m in the first 8 months) was followed by a 2015 bow in the US. https://consumereyes.com/case-studies-1/blog-post-title-one-b9mby-3928y monthly 0.5 2023-10-05 https://images.squarespace-cdn.com/content/v1/63978c2582e3a55dedcbdafc/80d7ce0b-014d-406a-ae2a-a9ed3ca6f8b0/p3+Centered.jpg Case Studies - Oscar Mayer P3 THE CHALLENGE Create an on-trend, on-the-go brand for adults. THE JOURNEY A broad exploratory with active-lifestyle consumers uncovered the desire for protein snacks grounded in simple, real food. THE WIN The P3 brand launched in early 2014, and now features a robust range including originals with Meat, Cheese & Nuts, new Nut Clusters and new Grilled Snackers. In 2016 Nielsen gave P3 its coveted Breakthrough Innovation Award for new products that produce impressive launch numbers, create new value in their category and see strong sales into their second year. https://images.squarespace-cdn.com/content/v1/63978c2582e3a55dedcbdafc/ad6b3d84-5b2b-479d-98ce-05d2318ac676/image-asset.png Case Studies - Oscar Mayer P3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://consumereyes.com/case-studies-1/blog-post-title-one-b9mby-wzyza-bhw6j-ltanl monthly 0.5 2024-08-27 https://images.squarespace-cdn.com/content/v1/63978c2582e3a55dedcbdafc/6a75a2dd-3f18-452a-a8aa-757ce70bc35e/Culturelle.png Case Studies - Culturelle THE CHALLENGE Develop a distinct and ownable evolved marketplace positioning for the Culturelle brand. THE JOURNEY A semiotic study with Semiovox and probiotic users and co-creation roundtables to identify interesting springboards for new positionings for the brand with follow-up qualitative groups THE WIN A brand repositioning using consumer evangelists and the creation of the “number one for a reason” tagline to tout a series of competitive advantages of the brand: #1 Selling premium probiotics brand in the U.S. #1 Clinically-studied probiotic strain – 100% Lactobacillus GG #1 Pediatrician-recommended probiotic brand #1 Pharmacist-recommended probiotic brand https://consumereyes.com/case-studies-1/blog-post-title-one-b9mby-wzyza-bhw6j-ttbnw monthly 0.5 2024-08-26 https://images.squarespace-cdn.com/content/v1/63978c2582e3a55dedcbdafc/a5c0eea9-7bdc-45e3-89e7-76645d1da819/Thermacare+Case+Study+Pic.jpg Case Studies - ThermaCare THE CHALLENGE Identify new categories and opportunities within wellness. THE JOURNEY A systematic analysis of a range of categories to identify strategic white spaces A multifaceted immersion to bring these spaces to life, including interviews with alternative practitioners and doctors, experiential visits and a series of consumer salons in fitness centers and spas THE WIN ThermaCare, an entirely new health and wellness product category for Procter & Gamble, now owned by Pfizer, continues to grow, with 7 different Thermacare products sold in more than 20 countries. https://consumereyes.com/case-studies-1/blog-post-title-one-b9mby-3928y-jpml7 monthly 0.5 2022-12-16 https://images.squarespace-cdn.com/content/v1/63978c2582e3a55dedcbdafc/6e82b4f7-53c2-4851-ad46-9f37741e5183/PicturekY.png Case Studies - K-Y: Next-Gen Products THE CHALLENGE Generate a refreshed brand vision for K-Y. THE JOURNEY Freewheeling dialogue with consumers, experts and sex therapists revealed a growing consumer openness to using sexual aids to enhance their pleasure and satisfaction. THE WIN A whole new marketing and packaging strategy, which moved the brand from medicinal to emotional. Successful product launches included K-Y YOURS + MINE, designed to appeal to married couples and younger women. https://consumereyes.com/case-studies-1/blog-post-title-one-b9mby-lr3w4-4pzyh-rsf4g-ps5c2-gbplm monthly 0.5 2023-09-26 https://images.squarespace-cdn.com/content/v1/63978c2582e3a55dedcbdafc/81e257e1-cec8-41d2-95b2-4a45d31b8361/Screen+Shot+2023-09-26+at+4.58.16+PM.png Case Studies - Rachel Ray Nutrish THE CHALLENGE Help Nutrish dog treats stand out in a crowded category. THE JOURNEY An in-depth Global Category Overview presentation revealed health and indulgence as twinned purchase drivers, and Idea Generation and Co-Creation sessions with dog-pampering consumers led to a key insight: human food analogues align with a macro desire to treat pets as members of the family, creating an opportunity to take full advantage of rachael ray’s culinary credentials paired with human-inspired health benefits. THE WIN Nutrish introduced five new products in 2017, available at Target, Walmart and most major grocers and superstores. https://consumereyes.com/case-studies-1/blog-post-title-one-b9mby-wzyza-bhw6j monthly 0.5 2022-12-16 https://images.squarespace-cdn.com/content/v1/63978c2582e3a55dedcbdafc/b3333664-8e2d-4670-a10c-9167841a547c/unnamed.jpeg Case Studies - Colgate Max Fresh THE CHALLENGE Bring the Max Fresh brand to the next level. THE JOURNEY Deep dives with leading-edge millennials & experts revealed the emotional energy & multiple dimensions of confidence that come from a clean, fresh mouth. THE WIN Colgate Max Fresh Cool Scrub & Max Fresh Shockwave launched, & the brand deepened its connection to millennial consumers. https://consumereyes.com/case-studies-1/blog-post-title-one-b9mby-wzyza monthly 0.5 2022-12-16 https://images.squarespace-cdn.com/content/v1/63978c2582e3a55dedcbdafc/ce739105-0492-406b-9abb-91b79f87394b/03.jpeg Case Studies - Samsung Family Hub THE CHALLENGE Explore opportunities for a tech-forward refrigerator in the 21st-century home. THE JOURNEY A deep dive into the latest internet-of-things technology, including: in-store research; interviews with innovators and thought-leaders; leading-edge consumer groups. Developed positioning; value proposition and target profile; key UX scenarios. THE WIN Samsung Family Hub launched at CES 2016, wins 8 awards including Mashable's 'Best Tech of CES.' In 2017, the Family Hub line expanded to 10 models. https://consumereyes.com/case-studies-1/blog-post-title-one-b9mby-p5crl-6gjyx monthly 0.5 2022-12-20 https://images.squarespace-cdn.com/content/v1/63978c2582e3a55dedcbdafc/60fcf5a5-0801-43c3-94f1-3d0e4d6b67af/Presentation6.jpg Case Studies - Rich’s IceHot THE CHALLENGE Develop a meaningful brand identity and positioning for a line of foodservice focused beverage enhancers. THE JOURNEY A full naming and design exploratory to identify a motivating B2B beverage brand and create a brand lockup, brand book and sales video. THE WIN A new global brand IceHot gave Rich’s a way to organize and market its beverage enhancers and mixers and has become a launchpad for continuous B2B innovation https://consumereyes.com/case-studies-1/blog-post-title-one-b9mby-p5crl monthly 0.5 2023-08-18 https://images.squarespace-cdn.com/content/v1/63978c2582e3a55dedcbdafc/95b60aa6-4dea-4e51-b550-ab2dc49663e7/SUPERINFUSOES_LINE_Prancheta-1-scaled.jpg Case Studies - AB Inbev Do Bem Super Infusões THE CHALLENGE Develop a meaningful global portfolio of BFY beverages in the non-alcoholic, wellness-focused beverage space. THE JOURNEY A full strategic deep dive with opinion leading consumers and experts in the US, Mexico and Brazil and internal AB InBev stakeholders including R&D, followed by concept and product labs and in home protocept testing. THE WIN Leveraging the beloved Brazilian brand the team introduced Do Bem Super Infusões, a line of low sugar, low calorie antioxidant rich drinks in OTG cans. https://consumereyes.com/case-studies-1/blog-post-title-one-b9mby-3928y-cm7pd monthly 0.5 2024-08-26 https://images.squarespace-cdn.com/content/v1/63978c2582e3a55dedcbdafc/1724697767465-21MCFFNUQB1CBGGHSC9T/Centrum.jpg Case Studies - Centrum MultiGummies, Flavor Bursts & Vitamints THE CHALLENGE Develop a strategy and new products to bring millennial consumers into the Centrum franchise. THE JOURNEY Ethnographic videos, livelogging and creativity groups with young adult consumers indicated that a great flavor experience is key to gaining compliance, and that nostalgia for the candy-type multivitamins of their childhood is a significant purchase driver. THE WIN A range of new forms within the vitamin, mineral & supplement category, including Centrum MultiGummies and Vitamints. https://consumereyes.com/case-studies-1/blog-post-title-one-b9mby-wzyza-bhw6j-ttbnw-3gja4 monthly 0.5 2024-08-26 https://images.squarespace-cdn.com/content/v1/63978c2582e3a55dedcbdafc/3c4dd17e-8802-4428-a8e9-9cf35d706627/Universal_Technical_Institute_Inc_SnapOn.jpg Case Studies - Snap-on Next-Gen Tools THE CHALLENGE Investigate new vehicle technologies to better understand opportunities for snap-on in an evolving automotive landscape. THE JOURNEY A series of real-world interactions with leading-edge academics, shop managers, technicians, aftermarket shops and emerging OEMs. THE WIN Introduction of products designed for new types of vehicles (e.g., hybrid, electric, hydrogen), including the Cat III Multimeter and an Electronic Vehicle Battery Lift. https://consumereyes.com/insight-journeys-1 daily 0.75 2024-08-27 https://consumereyes.com/insight-journeys-1/pgbqix20aq5jpe5p9gtywpvgwomdoc monthly 0.5 2024-08-27 https://consumereyes.com/insight-journeys-1/f53ce3m8kn0ro2dy8cx8loamufcms4 monthly 0.5 2022-12-15 https://consumereyes.com/insight-journeys-1/bct2clqmpfnbkvvradj7k96a2xswnn monthly 0.5 2022-12-15 https://consumereyes.com/insight-journeys-1/3kyxd53u255ccpq0e5yoqpakjqf9hu monthly 0.5 2022-12-15 https://consumereyes.com/insight-journeys-1/ubo2uduattltfb5bu3x9gmslswd03g monthly 0.5 2022-12-15 https://consumereyes.com/insight-journeys-1/xlgtfop6b9ksqdmtrrtrzxu8xq5xmr monthly 0.5 2023-01-06 https://consumereyes.com/insight-journeys-1/pzjm3s8v9vpzwhwj6m6chmjk8r5w09 monthly 0.5 2022-12-15 https://consumereyes.com/insight-journeys-1/fqul33ib8c4pgc12ph8ybgoa5051d8 monthly 0.5 2022-12-15 https://consumereyes.com/insight-journeys-1/1umfrreq7j5v5xjc6ysp3v9ucgm2bj monthly 0.5 2022-12-15 https://consumereyes.com/insight-journeys-1/blog-post-title-two-s8s54 monthly 0.5 2022-12-15 https://consumereyes.com/insight-journeys-1/blog-post-title-three-hnct6 monthly 0.5 2022-12-15 https://consumereyes.com/insight-journeys-1/blog-post-title-four-x3fr5 monthly 0.5 2022-12-15 https://consumereyes.com/blog daily 0.75 2025-12-17 https://consumereyes.com/blog/black-and-white-pm45f monthly 0.5 2025-11-24 https://consumereyes.com/blog/black-and-white monthly 0.5 2025-11-24 https://consumereyes.com/blog/black-and-white-ptjcs monthly 0.5 2025-11-24 https://consumereyes.com/blog/black-and-white-pm45f-2hjan monthly 0.5 2025-11-24 https://consumereyes.com/blog/black-and-white-pm45f-s2bgp monthly 0.5 2025-11-24 https://consumereyes.com/blog/what-is-the-sober-curious-movement-taking-from-us monthly 0.5 2024-04-22 https://consumereyes.com/blog/chinas-obsession-with-brand-collabs-hits-a-fever-pitch monthly 0.5 2024-01-28 https://consumereyes.com/blog/nikes-first-phsyical monthly 0.5 2023-10-05 https://consumereyes.com/blog/hifi-hangouts monthly 0.5 2023-09-21 https://images.squarespace-cdn.com/content/v1/63978c2582e3a55dedcbdafc/d8ebca0c-dff2-4a6e-b21b-24a477667565/Slide1.jpeg Blog - HiFi Hangouts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://consumereyes.com/blog/snacks-are-the-new-streetwear monthly 0.5 2023-07-25 https://images.squarespace-cdn.com/content/v1/63978c2582e3a55dedcbdafc/c40a1fd1-516f-48cf-a6b7-1449fbbc8980/Screen+Shot+2023-07-25+at+4.42.54+PM.png Blog - What’s the Newest in Snacks and Drinks? 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