Rich’s IceHot

A new B2B branded beverage program

THE CHALLENGE

Develop a meaningful brand identity and positioning for a line of foodservice focused beverage enhancers.

THE JOURNEY

A full naming and design exploratory to identify a motivating B2B beverage brand and create a brand lockup, brand book and sales video.

THE WIN

A new global brand IceHot gave Rich’s a way to organize and market its beverage enhancers and mixers and has become a launchpad for continuous B2B innovation