AB Inbev Do Bem Super Infusões

Bringing new energy to an iconic Brazilian brand

THE CHALLENGE

Develop a meaningful global  portfolio of BFY beverages in the non-alcoholic, wellness-focused beverage space.

THE JOURNEY

A full strategic deep dive with opinion leading consumers and  experts in the US, Mexico and Brazil and internal AB InBev stakeholders including R&D, followed by concept and product labs and in home protocept testing.

THE WIN

Leveraging the beloved Brazilian brand the team introduced Do Bem Super Infusões, a line of low sugar, low calorie antioxidant rich drinks in OTG cans.